The Dutch are voting for their own bicycle city for 2011. There are 5 contenders - Groningen, Harderwijk, 's-Hertogenbosch, Houten and Pijnacker-Nootdorp. Each has its own 2½ minute video.
Here's the video for Houten:
and here's the one for 's-Hertogenbosch:
The others can be viewed here. It doesn't matter if you don't understand the dialogue. A picture speaks a thousand words. Check out the ages of all the people using bicycles.
Now that's how you do it.